Why you Should Not Sell Juice | Juice Bar Experts Podcast Episode 67
Why you Should Not Sell Juice
Welcome to the Juice Bar Experts Podcast.
Exploring all things relating to opening and scaling a successful juice bar business.
In this episode, we discuss how selling juice is about more than just the product itself. Allow yourself to think about your product in a way that transcends the product category itself. Ultimately, when you’re selling anything, you’re selling the result that it gives people. People aren’t just purchasing a juice, they’re purchasing something that tastes good, something that can help or prevent chronic conditions, etc. So, when you’re selling juice remember, you’re selling the thing that the juice helps the customer experience. Enjoy this episode with your host Andrew McFarlane, founder of the Start A Juice Bar Agency and multiple juice bars, and consultant to juice bar entrepreneurs around the world for nearly a decade.
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