How To Deal With Juice and Smoothie Bar Competition
We want to talk about two different elements of how to deal with Juice Bar competitors.
How to discourage potential juice bars from entering your market
How to differentiate yourself from the competition
1) How to discourage potential juice bars from entering your market
We have a pretty simple response when asked the question ‘How do I discourage competitors from entering my market’.
You have to make sure you are the best at what you do and nail the execution. If you are not 110% confident you can be this, then you should find resources and help to ensure that you can be.
If you are not already there then you need to identify your weaknesses and make a strong effort to improve in these areas..
Don’t let issues you are aware of linger. These need to be addressed as soon as possible. Business owners with low standards don’t last.
Customers should always LOVE your products, their response should be ‘Oh My God that was amazing’. They would then have no desire to go elsewhere!
You have to be amazing to make sure you make other potential competitors feel discouraged to open near you.
Phenomenal menu, incredible branding with a clear message, superb customer service.
Execute excellently, differentiate yourself, it’s as simple as that.
Exclusivity clauses are also an option from a legal POV if you are within a complex or shopping mall to avoid immediate competition. This should be negotiated into your lease.
2) How to Differentiate Yourself From The Competition
First of all, it is very important to identify who your direct competitors are. There may be other juice bars in the area, however, are they selling to the same audience?
We like to use the Honda and Mercedes analogy here, you can’t sell a Honda to someone who wants to buy a Mercedes and vice versa.
Understand who your customer base is, what are their values? What do they do in their spare time? Put yourself in their shoes and map out their whole day if that helps. What are their likes and dislikes?
You need to know who you are targeting inside out so you know how to communicate and position your business in a way that connects to them deeply.
This will make you understand your customers better and allow you to cater to their specific needs which in turn can then be communicated within your brand and your brand story.
Another trick is to have a unique offering. You can focus on people who love going to the gym, or even more specific, target people who do Cross Fit or Weight Lifting. This could be your area of differentiation and set you aside from the competition.
Be clear about who you are as a company and how you are communicating this.
Struggling to be the best you can, know what the issues are but not quite sure how to fix them yourself? Get in touch with us and we can have a chat to see how we can help you.