reading books on business increases your business profits
If you want to have a successful juice bar you need to put yourself in the mindset of a business owner. I have seen people fail many times thinking that their passion for juice would carry them through to success.
I recommend these five books because the principles within in them can be applied to any business model. I highly recommend picking these up and taking time to educate yourself about how businesses work. Many people think they know and are left humbled by the actual process of running a business.
Primal Branding by Patrick Hanlon
This book is all about how to build a brand. It breaks down the key aspects required that every successful brand must have. You may not think branding matters for a juice, but that would be a huge mistake. You brand is what customers will say about you. It is your identity as a business. This book teaches you to understand the underlying principles behind why people love certain brands.
Purple Cow by Seth Godin
This is another awesome book about branding. The main idea is that you want to create something that no one has ever seen before, hence the name purple cow. How do you go about doing this? The author analyzes a bunch of different companies and identifies how they were able to stand out from the competition.
Thank You Economy by Gary Vaynerchuk
This book is all about how to be of service in business. The juice industry is a highly service oriented industry. I have seen owners fail because they didn’t have an understanding of how to serve their customers. You will learn the real value of loyal customers as well as how to build deep and lasting relationships. Gary Vaynerchuk is definitely one of my favorite entrepreneurs.
80 / 20 sales and marketing by Perry Marshall
This book is all about learning how to leverage your time and energy. It speaks to the principle that 80% of the results you achieve come from 20% of the things that you do. As a business owner I have learned that managing where I put my energy and focus is one of the most valuable things. Read this book and don’t waste your energy on things that will drain you.
The E-myth Michael Gerber
The mindset one approaches a business with a is a key to the success of that business. The E-myth speaks to the entrepreneurial myth. Many people don’t really understand what it means to be an entrepreneur. People tend to spend too much time working in their business as a technician as opposed to working on their business as person creating processes and executing a vision.
These books helped me get to where I am today in the world of business. If you’re feeling nervous to launch your juice bar concept, my online course is meant to ease your stress. I give you everything you could possible need to kick off a successful juice empire.